TopPlacer is a new independent restaurant award designed to help restaurant owners to boost their business, stand out from others, and attract more clients.
Our primary purpose is to protect customers and give them confidence that when they come to the restaurant they will not be disappointed in their expectations. We pay special attention to whether the restaurant can satisfy those expectations that they create through advertising, photos, slogans, etc.
Unlike regulatory audits, where the day and time of the audit are known in advance, we come as a mystery guest and conduct a part of the audit anonymously. This allows us to evaluate the real level of service that ordinary customers can get on a regular day.
In addition to such industry-wide standards as cleanliness, food safety and management, TopPlacer pays special attention to how much a restaurant’s advertising corresponds to reality, how much menus and photos correspond to the ordered meal. This helps to ensure a high level of customer satisfaction.
What we focus on
A clean dining area and kitchen are the foundation of a positive customer experience. A clean environment is always associated with delicious and high-quality food.
Nobody wants to end up with food poisoning. Certification criteria include basic principles of food safety management and industry best practices.
Juicy photos, tasty menu, luxury interiors.... It's all about attracting guests.
Once the expectations are set, we check that the restaurant and the food live up to those expectations.
Guests often rely on wait staff and bar staff for advice.
It's important that restaurant staff possess sufficient knowledge and can give expert advice.
A good advertisement is a fair advertisement.
We check that restaurants don't use misleading practices and can deliver what they promise.
Being on the cutting edge is impossible without continuous improvement and best industry practices. Our guide embraces only top-notch practices from industry leaders.